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COMMERCIAL  SPOTS

The commercial spot is all about entertaining and activating your audience while staying “on brand.”
At Firesite, we’ve got the creative firepower and production capacity to create anything
from a 15 sec. YouTube pre-roll video to 30 sec. ​and 60 sec. TV ad campaigns.


The main goal here is identify your brand
and drive potential customers to your website or to your door.
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LIVE ACTION SPOTS

Most of the time, live action spots are created in a style known as "narrative".
It starts with a great script that is broken down into a storyboard. Then, either actors or associates
are cast, and we put together a shooting schedule and move into production. Depending on the creative, shooting make take several hours or several days. Once all the footage is captured,
 ​we edit until we have created the perfect spot to enhance your brand.
HOWARD JOHNSONS NEWPORT
" WINTER ESCAPE - PLAYCATION "
CHRISTINA'S
" SPRING IS HERE "
THE SPA AT NORWICH INN
" VALENTINES DAY "
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YALE NEW HAVEN HEALTH
" LAUREN "
DAY KIMBALL HEALTHCARE
" MAKING NOISE "
CENTER FOR HOSPICE CARE
" SOONER IS BETTER- MOM "
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CT DEPT. OF TRANSPORTATION
" CHOICES "
AMERICANA FURNITURE
" APPLE PIE 
"
50 WEST
" TUESDAY NIGHTS "
US ARMY
" RANGERS LEAD THE WAY "
HOWARD JOHNSONS NEWPORT
" WINTER ESCAPE - STAYCATION "
CHRISTINA'S
" SUMMER STORE "
CITY OF NEW LONDON
" NEW LONDON STRONG PSA "
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YALE NEW HAVEN HEALTH
" RUSSELL "
CREST FORD
" WINTER ESCAPE "
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THE WILLIAMS SCHOOL 
" SMALL SCHOOL - BIG IMPACT "
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CT DEPT. OF PUBLIC HEALTH
" HEALTH HAZZARDS "
CT DEPT. OF PUBLIC HEALTH
" LEAD POISONING "
HOSPITAL SPECIAL CARE
" PULMONARY "
COTTRELL'S BREWERY
" TREASURE "
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STILL SPOTS

Still spots are crafted using photographs to illustrate narrative stories.
Once the script is written, the voice over is recored and photographic selections are made.
​The editor compiles the images and assembles them so that they work properly with the VO.
​Music, SND FX and motion graphics may be added to illuminate the script and complete the story. 

CONNEX BANK
" SMARTER CHOICES "
PHIL'S DELI
" PASTABILITIES "
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