MARKETING VIDEOS

While convenient and efficient for the consumer, video provides businesses with an attractive, versatile, and extremely shareable medium to reach their audiences.

FACTS:
​
Online video is 60% more effective marketing tool ​than print and direct mail combined 
- Diode Digital

97%  of marketers claim that videos help customers understand products. 
- Hubspot

80%  of all traffic will consist of video by 2023. 
- Cisco

81% of businesses are now using video for marketing 
- Hubspot

 90% of consumers claim a video will help them make a purchasing decision 
- Social Media Today

COMMERCIALS

DAY KIMBALL
" MAKING NOISE "

CHRISTINA'S LTD
" SUMMER STORE "

CITY OF NEW LONDON PSA
" NEW LONDON STRONG "

CENTER FOR HOSPICE CARE
" SOONER IS BETTER - MOM "

YALE NEW HAVEN
" LAUREN "

SHRINE
" TWISTED TUESDAYS "

Promo VIDEOS

Promotional videos are designed to quickly raise awareness about a new product or service and inspire people to learn more. Run-times usually stay between 15 seconds and 3 minutes. The shorter the better. These videos need to be light on details, and very engaging. The purpose of these videos should be to briefly introduce yourself and your product. Tell the story of your brand, rave about your core values, and convince the audience that your product for service is unique and beneficial.

AVALONIA
" ROOTED "

THE SPA AT NORWICH INN
" PLAN YOUR CT ESCAPE "

SMILOW CANCER HOSPITAL
" WE'VE ALWAYS BEEN HERE FOR YOU "

OUTER LIGHT BREWING
" WALK YOUR HORSES - FLAVOR "

SAUCONY
" TRIUMPH ISO2 "

S&P OYSTER RESTAURANT & BAR
" COVID SAFE "

TESTIMONIAL VIDEOS

Testimonial videos are typically created in documentary fashion. They feature actual customers endorsing your service, and your brand. ​These types of videos are great for instilling confidence in your viewers. According to Vendasta, 68% say positive reviews make them trust a local business more. When one of your customers is willing to spend their own credibility on your behalf, it speaks volumes to your prospects. Social proof is a powerful thing. Word of mouth is still the strongest form of marketing known to mankind.

GLORIA GEMMA FOUNDATION
" ERICA'S STORY "

YALE NEW HAVEN HEALTH
" JERUSHIA'S STORY "

AMP-RI
" OUR ORGHANIZATION "

THE HARTFORD
" FRANCISCA'S STORY "

EVENT VIDEOS

Eventbrite states 94% of event creators who use video say it's been successful for their events. Video is an effective promotional tool and a great way to really show people what they can expect from your event.  Using attention-grabbing visuals, informational text, and clips from previous events, producing a video beforehand can encourage participation and lead to more registrations. After the occasion, Event Videos can help your event live on and recap the experience long after the attendees have gone home. ​Using video footage, photographs and interviews with attendees is something that people love to share on social media. It’ll give attendees the chance to relive the excitement, ​and those that couldn’t attend, will feel even more desire to attend next time.

MYSTIC CHAMBER OF COMMERCE
" 100 YEAR CELBRATION OF BASCUAL BRIDGE "

AIGA-CT
" INSIDE OUT "

FOXWOODS
" TANGIER'S OUTLET HOLIDAY SHOPPING "

ARS / RESCON
" CASINO NIGHT "

SAILFEST
" VENDOR SUPPORT "

CIGNA
" GIRLS ON THE RUN HARTFORD "

 INSTRUCTIONAL VIDEOS

Instructional videos transfer knowledge from expert to audience. More interactive and specific than either a book or a lecture, these videos seek to teach by example. Steps should be logical, and only contain information essential to the completion of the task. Instructional Videos are a fantastic way to deliver knowledge before or after a customer makes a purchase. This aids in establishing your expertise on the subject matter and helps convince your audience to bond with your brand and to become loyal customers.

HARTFORD FLAVORS
" ROSE GIN OLD FASHIONED "

CIGNA
" CALIFORNIA AVACADO FRITTATA "

DAVE'S COFFEE
" CARAMELIZED COFFEE CARROTS "

CIGNA
" CROCK POT SWEET POTATO CHIPOTLE CHILLI "

ANIMATED EXPLAINER VIDEOS

Animated Explainer Videos provide a high-level overview of a product or service in a way that is visually engaging to watch. They are both educational and promotional in nature. Because of this, they can include more detail than promo videos, but should still focus on key selling points. The most effective length is around 90 seconds, but they may last as long as three minutes.

CABOT
"PASSPORT "

CIGNA
" FEARLESS "

AJ
" BRAND VIDEO "

NEWPORT PRESERVATION SOCIETY
​" CAPITAL NEEDS "

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