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MUSIC  VIDEOS

A music video is a short film integrating a song with imagery.
It is produced for artistic purposes and intended to promote the sale of music recordings
​and ultimately amplify exposure for the artist.
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PERFORMANCE VIDEOS
A performance based video predominantly involves footage of the artist singing the lyrics.
Shot over a variety of different locations, the artist typically changes wardrobe with each backdrop to reflect the atmosphere of the song. Various camera angles, dance movements,
and shot selections also help to display the artists style as well as establish their identity.
RICKY DURAN
" SHE CLOSED HER EYES "
GRACE MORRISON
​
" JUST LOVING YOU "
THE LIFTED
" WRECKING BALL "
BILLY GILMAN
" SAY YOU WILL "
ALEX MCCARTOR
" LOVING IS THE WAY "
CHRISSY
" CHI IL BEL SOGNO DI DORETTA "
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NARRATIVE VIDEOS
A narrative based video tells a story that typically follows the lyrics of the song.
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Each song definitively has a beginning middle and end. This engages the audience as they absorb the plot thru the combination of visuals, lyrics and melody. Sometimes the visuals compliment the lyrics and other times the images are an alternative interpretation.

N
arrative music videos  are usually more expensive to produce because they require
a lot of resources - such as: cast, crew, equipment and time.
BILLY GILMAN
" SOLDIER "
BILLY GILMAN
" HEY LITTLE SUZIE "
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CONCEPT VIDEOS
A concept video is usually based around one unique idea or abstract theory, which typically
doesn't have any relation to the lyrics. However, it is this distinctive impression that
​usually attracts the audience to the song.

Concept based videos can be thematic or symbolic where the symbols
throughout the video create a certain meaning.

Most concept videos are seen as very “artsy” and usually have more creativity compared
​to Performance and Narrative music videos. As a result, concept videos are more memorable

and these types of music videos remain quite popular for a long time.
NAREE
" I WANNA BE A SUPER HERO "
ANTHONY COLE
" YOU HAVE A WAY "
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