Our vision at Firesite is to focus light and shadow on the human experience.
It's not just capturing an image moving between the frames,
its creating a emotional bond long after the flicker fades.
It's not just capturing an image moving between the frames,
its creating a emotional bond long after the flicker fades.
COMMERCIALS
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DAY KIMBALL
" MAKING NOISE " 
CHRISTINA'S LTD
" SUMMER STORE " 
CITY OF NEW LONDON PSA
" NEW LONDON STRONG " 
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CENTER FOR HOSPICE CARE
" SOONER IS BETTER - MOM " 
YALE NEW HAVEN
" LAUREN " 
SHRINE
" TWISTED TUESDAYS " 
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MARKETING VIDEOS
While convenient and efficient for the consumer, video marketing provides marketers with an attractive,
versatile, and extremely shareable medium to reach their audiences.
FACTS:
Online video is 60% more effective marketing tool than print and direct mail combined - Diode Digital
97% of marketers claim that videos help customers understand products. - Hubspot
80% of all traffic will consist of video by 2021. - Cisco
81% of businesses are now using video for marketing - Hubspot
90% of consumers claim a video will help them make a purchasing decision - Social Media Today
versatile, and extremely shareable medium to reach their audiences.
FACTS:
Online video is 60% more effective marketing tool than print and direct mail combined - Diode Digital
97% of marketers claim that videos help customers understand products. - Hubspot
80% of all traffic will consist of video by 2021. - Cisco
81% of businesses are now using video for marketing - Hubspot
90% of consumers claim a video will help them make a purchasing decision - Social Media Today
Promo VIDEOS
Promotional videos are designed to quickly raise awareness about a new product or service and inspire people to learn more. Run-times usually stay between 15 seconds and 3 minutes. The shorter the better. These videos need to be light on details, and very engaging. The purpose of these videos should be to briefly introduce yourself and your product. Tell the story of your brand, rave about your core values, and convince the audience that your product for service is unique and beneficial.
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AVALONIA
" ROOTED " 
THE SPA AT NORWICH INN
" PLAN YOUR CT ESCAPE " 
SMILOW CANCER HOSPITAL
" WE'VE ALWAYS BEEN HERE FOR YOU " 
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OUTER LIGHT BREWING
" WALK YOUR HORSES - FLAVOR " 
SAUCONY
" TRIUMPH ISO2 " 
S&P OYSTER RESTAURANT & BAR
" COVID SAFE " 
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TESTIMONIAL VIDEOS
Testimonial videos are typically created in documentary fashion. They feature actual customers endorsing your service, and your brand.
These types of videos are great for instilling confidence in your viewers. According to Vendasta, 68% say positive reviews make them trust a local business more. When one of your customers is willing to spend their own credibility on your behalf, it speaks volumes to your prospects. Social proof is a powerful thing. Word of mouth is still the strongest form of marketing known to mankind.
These types of videos are great for instilling confidence in your viewers. According to Vendasta, 68% say positive reviews make them trust a local business more. When one of your customers is willing to spend their own credibility on your behalf, it speaks volumes to your prospects. Social proof is a powerful thing. Word of mouth is still the strongest form of marketing known to mankind.
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GLORIA GEMMA FOUNDATION
" ERICA'S STORY " 
YALE NEW HAVEN HEALTH
" JERUSHIA'S STORY " 
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AMP-RI
" OUR ORGHANIZATION " 
THE HARTFORD
" FRANCISCA'S STORY " 
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EVENT VIDEOS
Eventbrite states 94% of event creators who use video say it's been successful for their events. Video is an effective promotional tool and a great way to really show people what they can expect from your event. Using attention-grabbing visuals, informational text, and clips from previous events, producing a video beforehand can encourage participation and lead to more registrations. After the occasion, Event Videos can help your event live on and recap the experience long after the attendees have gone home. Using video footage, photographs and interviews with attendees is something that people love to share on social media. It’ll give attendees the chance to relive the excitement, and those that couldn’t attend, will feel even more desire to attend next time.
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100 YEAR CELEBRATION OF BASCUAL BRIDGE
" MYSTIC CHAMBER OF COMMERCE " 
AIGA-CT
" INSIDE OUT "
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ARS / RESCON
" CASINO NIGHT " 
SAILFEST
" VENDOR SUPPORT " 
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TUTORIAL VIDEOS
A Tutorial Video is a method of transferring knowledge from expert to audience. More interactive and specific than either a book or a lecture, a tutorial video seeks to teach by example. Steps should be logical, and only contain information essential to the completion of the task. Tutorial Videos are a fantastic way to deliver instructional details before or after customers make a purchase. This aids in establishing your expertise on the subject matter and helps convince your audience to bond with your brand and to become loyal customers.
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HARTFORD FLAVORS
" ROSE GIN OLD FASHIONED " 
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DAVE'S COFFEE
" COFFEE CARROTS " 
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ANIMATED EXPLAINER VIDEOS
Animated Explainer Videos provide a high-level overview of a product or service in a way that is visually engaging to watch.
They are both educational and promotional in nature. Because of this, they can include more detail than promo videos, but should still focus on key selling points. The most effective length is around 90 seconds, but they may last as long as three minutes.
They are both educational and promotional in nature. Because of this, they can include more detail than promo videos, but should still focus on key selling points. The most effective length is around 90 seconds, but they may last as long as three minutes.
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DCM
" PROBATE FINDER " CIGNA
" FEARLESS " |
AJ
" BRAND VIDEO " NEWPORT PRESERVATION SOCIETY
" CAPITAL NEEDS " |
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